It’s obvious that white women are more selective than men. It’s obvious that women have more morals than men in relationships.
The big finding is this: among white women who stated a racial preference on Yahoo Personals, 73%, 64% of these selected that they wished to date white men only. In contrast, among white men who stated a racial preference, 60%, only 29% of these stated that they would like to date white women only. In other words: men who expressed racial preferences were excluding particular types of women, while women who expressed racial preferences were doing so to include only men of their own race.
This seems to comport with previous work which suggests that once you control for perceived physical attractiveness men do not discriminate much in dating, while women continue to discriminate even if they assess out-group males to be physically attractive (e.g., one would conclude from this that the white male aversion to dating black women has to do with assessments of physical appearance, as much of the discriminatory effect disappears once you control for assessed attractiveness). This makes some sense, men generally weight physical appearance higher than women in the calculus which determines their preferences.